Social media marketers are taking social networks by storm and using them to find new customers as well as talk to and empower existing customers. Since social media remains young, you still have the opportunity to establish a strong presence for yourself, should you choose to jump in soon. Below are some tips to help you establish a social media presence before many of your competitors use this marketing technique.
Make sure your blog is always kept up to date with useful info. A blog is a great place to get the word out about promotions and events. Important news should also be kept in your blogs. Be certain these are included on your blog too.
Put a “retweet” button on every blog post at the top. Your followers can then share your blog update with their own Twitter followers quite easily. Not to even mention that more and more people will see your material as it’s shared across the web.
If your business has a Twitter presence, engage your followers and other members of the community regularly. Give people who retweet your content a thumbs-up, and quickly respond to questions people ask. This will help solidify your relationships with followers. This also helps your followers connect to you as a person, rather than a representative of a business.
Put a Facebook share button at the top of your blog posts. By doing so, viewers of your blog can then on-share the post to their friends. This will exponentially increase the number of potential visitors to your website, and thus increase sales.
Devise a plan before attacking social media marketing. You need to know who will oversee the site’s content, how the layout will look and the amount of time that will be dedicated to updating the site. As with other marketing campaigns, you must establish a timeline in which you hope to reach your goals. Success relies on your ability to stay on target.
Until you can develop your own unique voice in the social media networking world, try following the ideas of others. You need to find out how your competition works in the field of social media marketing, then you should copy it for a while, so you can find out what makes you and the people you service successful. Look at what they are posting and analyze what they post and what specials they have.
You can whip up shopper-friendly storefronts with your social media campaign. For example, prepare a Facebook store and link to it from your posts. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products, and even buy some, without ever leaving Facebook itself. This allows you to communicate with the potential consumers without the need to ever leave Facebook
Don’t be afraid to get help with your marketing. This sector has experienced a growth boom and it is not difficult to locate assistance from those more experienced than you in the field of social media strategies. They can be pricey, however, so be ready to open your wallet if you choose this option.
You should find different ways to interact with customers on a personal, as well as professional, level. Bearing in mind appropriateness and respecting boundaries, comment on the customer’s blog posts or Facebook status. As long as you have a comment to add that’s related to the topic at hand, you should interact in a friendly manner to build rapport between you and your base.
Try using Facebook games. Using some of the advanced Facebook techniques, you could manage to create a simple game that draws inspiration from your brand or products. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.
Look into all the options that are available to you. Every social networking site has its differences and knowing these can be the key to success. You might discover that response rates are much higher on a specific site, thus meriting a greater time investment.
Always use an original title when you share videos on YouTube or other social networks. These titles must contain integral keywords if you want to have the most traffic possible. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.
Social networking sites can be a great place to advertise your special offers. If you offer greater access and better discounts to your followers, people are more likely to follow you on Facebook. Your potential customers will become more familiar with your brand, and you can help build brand confidence with your offers.
Take care when employing some social media marketing methods to make sure the business information posted is accurate. Given that social media can be viral in nature, unfortunate information can travel fast. While this will get your business more publicity, it might not be the kind of attention that you want.
Social media marketing shares many features with more traditional methods, and yet many business have not yet started to fully explore its benefits. If you use what you have learned from this article, social media will give you an edge on the competition.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA